3120 Membrillo Corte, Santa Clara – Sold with Full Price Offer

vbrasil — Thu, 27 Aug 2009 05:43:18 +0000

I just closed the sale on this Santa Clara home this past week. My clients have two children and their home was set up to be more conducive to accommodating the children and being comfortable than showing the potential beauty of the home. Like most sellers they wanted to sell for the highest price the market would produce.

They took my advice and were willing to do some important updates to the home such as granite counter tops in the kitchen and bathrooms. The existing carpet was fairly new and they went with neutral and updated paint colors. The home was built 20 years ago, and features a very functional floor plan with high ceilings, a spacious master suite and an open kitchen layout to the family room. All we needed to do was de-clutter the space and bring in some suitable furniture to make the home feel more luxurious and appealing through staging.

Meeting with my clients I presented my marketing plan and the range of prices that their home could receive in the current market. To achieve a price in the top range, I recommended that we do some simple updates like refinishing the hardwood floors, cleaning up the landscaping, and staging the home. They agreed and we went to work. I coordinated with the gardener, the handyman, and rented some furniture and personally made some accents to the home with artwork and accessories to give it a professionally staged look while still making it comfortable for the owners.

In the end we were able to sell the home for full price. Take a look at the slideshow to get an idea of the complete transformation.

Web Album

3120 Membrillo

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Home Staging and Selling in Santa Clara Valley

vbrasil — Wed, 03 Jun 2009 13:36:32 +0000

First off, I’m a huge believer in staging and use it in all my listings. After experiencing the difference first hand, selling an expired listing that was on the market for 5 months in just 1 week, I knew that if you are selling a house you need to have it staged. With that said I incorporated it into my listings and provide the service free to my listing clients. I invested in a storage locker and took staging courses and trained to learn the art of staging. If you are considering selling you need to read this article about staging.

When a house goes on the market homeowners and realtors do everthing they can to ensure the property looks its best. But it takes more than a colorful throw and pillow to disguise a saggy old sofa, or any other flaws the home might have. That’s where a good stager comes in. Stagers are professionals who come into homes or apartments for sale and style them with furniture, artwork, and other decor items to maximize the property’s appeal to potential buyers. More than just redecorating, staging appeals to the psycohology of the buyers by helping them see the property as their home, as opposed to someone else’s.

While staging services used to be the sole domain of those with multi-million dollar mansions to sell it is now affordable for homeowners across the spectrum.

Staging is an investment that not only helps sellers get top dollar for their property, but can cut the time a house spends on the market in half. Currently the average number of days a house in Santa Clara County is on the market is 120 days, my staged homes are selling within a month.

: Staging Before

: Staging After

There are four objectives of staging a home.

DEPERSONALIZE

It’s a misconception that ta wall full o ffamily portraits will create warmth. Its so important to deperonalize the home. When you walk into a model home, you don’t feel like you’re in someone else’s space. That’s an uncomfortable feeling, that you’re invading someones space and looking at their persoanl things – persons photos, personal collections, and kind of personal items in a bathroom, trash cans. Anything that says ‘someone lives here’ with a big red flag, like toilet bowl brushes or bath mats on the floor, we put away prior to showing the house.

REVITALIZE

My goal when staging a house is to create a very warm, inviting and updated space and environment, so the home doesn’t feel like someone has lived there or for 30 years and feels old and dreary. I want it to feel bright, fresh, and clean, ready for someone to move into immeadiately.

VISUALIZE

A lot of homes have unusual floor plans so when I come in, it’s my challenge to make the home make sense to a buyer. Where does it make sense to sit and watch TV, where are the kids going to do their homewor? I consider these factors when I’m planning the staging and the furnishings.

FUNCTIONALIZE

For me it’s not just about putting furniture in the house and making it look beautiful, it’s really about making the space functional for the buyer, and makeing the best use of it for the way we live today not 30 years ago. The buyer may never live the way I staged the home, but it makes sense when they walk in and it appeals to them.